THE PRODUCT STRATEGY FRAMEWORK

Build products that stand out — with clarity and direction.

The exact 3-step framework we use with founders to bring focus to their ideas, roadmap, and growth strategy.

A wooden desk with a laptop displaying a presentation titled 'The Product Strategy Framework', a yellow mug, a notebook, a pile of colorful books, a halved pomegranate on a plate, and a yellow chair in the background.

What You’ll learn

  • How to define your market, audience, and opportunities

  • How to position and shape your product

  • How to build a clear growth roadmap

  • The same 3-step system we use with clients

    → Download the framework for free and start building with purpose.

What’s inside

  • How to define your audience, identify gaps in the market, and validate what to build before investing time or money.

  • Shape your product and brand story around real insights — from positioning to pricing to purpose.

  • Build systems that support growth: distribution, launch planning, and data-driven iteration.

Make better decisions before you build.

Open notebook with handwritten notes and sketches, a wooden pencil with a blue tip resting on the page.

Whether you’re refining a concept or scaling your first product, this framework gives you the structure to move faster and more confidently — the same process we use in every Brick Oven engagement.

Ready to build your strategy?


Book a 60-minute Product Strategy Session and apply the framework to your own brand.

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